WE WORK WITH FORTUNE 500 FMCGS, NEW COMPANIES AND PRIVATE EQUITY FIRMS. WE WORK WITH BRANDS WHO NEED AN EXTRA SET OF EXPERIENCED HANDS OF EYES ON A LARGE PROJECT, BRANDS WHO NEED CONFIDENTIALITY BECAUSE THEY WORK UPSTREAM AND BRANDS WANTING BIG, STRATEGIC CHANGE AND ON-STRATEGY GROWTH.

{who we work with}

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LOCATION:

SPROUT INNOVATION CO.
2 MEEKER DRIVE
FLORHAM PARK, NJ 07932  USA

312.544.9730
info@sproutinnovationco.com​​

{case studies}

WE HELP BRANDS WITH: NEW PRODUCT IDEAS, PRODUCT DESIGN, PRODUCT DEVELOPMENT, PRODUCT INNOVATION, NEW PRODUCT LAUNCHES, MARKETING STRATEGY AND MARKETING A NEW PRODUCT. ​

​WE BELIEVE EVERY PROJECT IS UNIQUE AND ADDRESS IT WITH THE BEST CAPABILITIES AND TECHNIQUES TO MEET THE OBJECTIVE. MANY OF OUR PROJECTS INVOLVE:
INSIGHTS, IDEATION, CONCEPTS, CLAIMS AND POSITIONING.

BELOW ARE THREE EXAMPLES OF PROJECTS WE HAVE WORKED ON IN THE LAST YEAR.

GROOMING BRAND:


WE WERE CHALLENGED TO GENERATE ON-STRATEGY CLAIMS THAT WOULD GROW THE BUSINESS FOR THE BRAND.


WE FACILITATED A BRAINSTORMING SESSION, USED BEST-IN-CLASS EXAMPLES FROM OTHER CATEGORIES AND GENERATED OVER 300 NEW CLAIMS TO PUT INTO TEST.


CAPABILITIES USED:

  • IDEATION/BRAINSTORMING
  • INSIGHT GENERATION
  • NAMING & CLAIMS

BEAUTY BRAND:


WE WERE CHALLENGED TO EVALUATE AND REFINE AN INTERNATIONAL BEAUTY BRAND'S MESSAGE FOR A NEW LAUNCH.


WE CREATED 6 TESTABLY DIFFERENT BRAND POSITIONINGS AND 29 UNIQUE SELLING PROPOSITIONS TO HELP THE BRAND STAND OUT IN THE SATURATED MARKET IT WAS ENTERING.


CAPABILITIES USED:

  • IDEATION/BRAINSTORMING
  • INSIGHT GENERATION
  • BRAND POSITIONING
  • UNIQUE SELLING PROPOSITION

COPYRIGHT SPROUT INNOVATION CO., LLC. ALL RIGHTS RESERVED.



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ABOUT:


WE ARE AN INNOVATION CONSULTANCY.

WE'RE NOT A VENDOR;

WE'RE INNOVATION

GROWTH PARTNERS.​​

LAUNDRY BRAND:


WE WERE CHALLENGED TO IDENTIFY THE NEXT WAVE OF NEW PRODUCT IDEAS TO FILL THE PIPELINE FOR THE CATEGORY.


WE IDENTIFIED NEW STRATEGIC PATHS, CRAFTED CONSUMER INSIGHTS, WROTE AND VISUALIZED CONCEPTS FOR THE TARGET AND SUCCESSFULLY QUALIFIED OVER 30 IDEAS IN TEST.


CAPABILITIES USED:

  • OPPORTUNITY ASSESSMENT
  • IDEATION/BRAINSTORMING
  • INSIGHT GENERATION
  • UNIQUE SELLING PROPOSITION
  • "SEEDLINGS" & CONCEPTS
  • MOOD BOARDS